Rarely is the Internet simply handed a joke fest on this scale.
Google has reorganized itself into multiple companies, spinning off several of its most ambitious projects alongside its core Internet business under a new umbrella company called Alphabet.
REUTERS/Arnd Wiegmann
What was Google before? To most people it was a ‘search’ company. It is the name that became a verb. I’ll just Google that for you.
When you’re the world’s dominant Internet company, you need a great URL. And Alphabet, Google’s new parent company, doesn’t disappoint.
If you know Sundar Pichai at all, it’s probably because you’ve suffered through one of the three-hour long Google I/O keynotes he has anchored in recent years. Softly spoken and thickly accented with a gangly, slightly stooped posture, it’s fair to say Pichai is not the world’s most charismatic stage presence
Google as we know it will no longer exist. The company is reorganizing under a new umbrella structure called Alphabet, helmed by Google co-founders Larry Page as CEO and Sergey Brin as President.
The father in Cleveland, Ohio who owns @alphabet is having a very good day.
Google just dropped a huge bomb on the tech world today that it will be restructuring under a new umbrella company called Alphabet. It also offered up a new website to go along with the announcement: abc.xyz In typical Google fashion, the site has a childlike aura, playing with alphabet blocks as the concept for all the companies that will fall under Alphabet, Inc. An obvious example: G is for Google. Then I looked over to the right of the page. And my eyes cannot unsee. “MAD SEX”? Google/Alphabet has officially become the Disney of tech landing pages. Intentional or…
Along with its new name, some of Google’s businesses are splitting off to become their own separate companies. Here’s a breakdown.
WIRED has followed Google since the beginning. From its roots to the present day, the history of the company formerly known as Google offers hints at where Alphabet might be headed.
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