The Public Media 2.0 series on MediaShift is sponsored by American University’s Center for Social Media (CSM) through a grant from the Ford Foundation. Learn more about CSM’s research on emerging public media trends and standards at futureofpublicmedia.net.
Public media is facing the same pressures as commercial media when it comes to digital: How can they transition to a new age of social media, collaboration and audience interaction? From today until Thanksgiving, MediaShift will have a special in-depth report on Public Media 2.0, with analysis, case studies, a 5Across video roundtable and coverage of this weekend’s national PubCamp in Washington, DC.
In the age of iPads, smartphones, social media and blogging, it’s not just news publishers that need to change up, or even better, digitalize their tactics. Journalists too, need to familiarize themselves with all digital technology has to offer.
Alan Rusbridger divided all media into three sectors: (a) the press, (b) public service broadcasting, and (c) the ungainly sum of the digital none-of-the-above. From an American vantage, this array still appears an enviable landscape. We should only enjoy the luxury of a public service broadcasting that is significant enough to be worthy of amplification. True, we have public radio, an uneven counter to the mélange of commercial pap and right-wing talk that dominate the airwaves. But this stub of a grown-up media system is itself celebrity-choked, allergic to ideas, and politically imprisoned by he-said-she-said fearfulness. As for public television, our own is a shriveled shadow of a shadow. Even a single, quasi-monopolistic BBC seems a Beeb too far for our poor public sector.
Yahoo! has launched the Yahoo! Contributor Network, described by the press release as “a new platform for people to publish their creative content on Yahoo!.” It is an ‘evolution’ of the Associated Content platform, the release said, and will bring contributions from more than 400,000 writers, photographers and videographers to Yahoo!’s sites. Associated Content will continue to be the host for the bulk of the content.
Last week in Paris, Social Media Club France hosted an event titled “Audience Engagement and Monetisation: Social Gaming, a model to follow?” where the crème-de-la-crème of France’s fast-emerging social gaming sector partook in a fascinating panel discussion. Presenters included notables such as KRDS, one of only two agencies in France to be included in Facebook’s Preferred Developers Consultant Program, and IFeelGoods, which is the first platform that lets retailers provide Facebook Credits as marketing incentives.
In June, Senator U.S. Senator Orrin Hatch made the statement that “87 million Americans will be forced out of their coverage” by President Obama’s health care plan.
It was quite a claim. But was it true?