Brands can now tailor their ads to you using more than 500 billion tweets spanning nine years.
Google’s new structure has few historical precedents, in tech or outside it.
“The Internet of Things promises to thrust into the spotlight an issue of liability that software makers have managed to avoid, according to Jennifer Granick, director of civil liberties at the Center of Internet and Society at Stanford University law school.
Recent data published by Internet Retailer reveals that online sales totaled $304.91 billion in 2014, a 15.4% increase from 2013, and that an estimated $350 billion will be spent online at the end of this year (2015). This is in the US alone.
While we’re all obsessed with the Mark Zuckerbergs, Jeff Bezos, Larry Pages and Sergey Brins of this world, the fact remains that there are a lot of average people making a difference, and ensuring a comfortable living for themselves without necessarily having to create the next big thing.
Although Google has operated under the guise of being a search and advertising company, but it’s hardly been that for some time now. And as of today, that implicit characterization has now been made explicit with the launch of Alphabet, the new umbrella that now owns Google as a wholly owned subsidiary.
Well played, Google — er, Alphabet.
C is for “confusing.”