In light of Facebook’s disconcerting emotion experiment, The Guardian has published an in-depth look at the US military’s own research efforts to understand and influence social media. DARPA, the Department of Defense’s tech research arm,
These phrases litter the huge variety of email newsletter boxes you’ll come across online, and they generally serve the same purpose: Click here to give us your email address. They serve the same purpose, but do they say the same thing?
For many brands, sharing content (owned and curated) is an integral part of their social media strategies?
But how it success measured? And, as important, how do brands measure the success of content sharing relative to growing their businesses?
In a survey done by Ipsos OTX for the Association of National Advertisers, the leading metric for content success is “Likes”, followed by click-throughs and retweets