A video: “BuzzFeed: How a $2B Mistake Ended a Digital Media Giant”
The video chronicles the rise and dramatic decline of digital media giant BuzzFeed. While the company achieved massive success in the 2010s by optimizing its viral content (quizzes, listicles, and Tasty videos) for Facebook’s algorithm, this heavy reliance on third-party distribution ultimately led to its downfall. When Facebook’s traffic began to wane in favor of … Read more