A 10 month-old video: “How YouTube Beat Netflix And Disney In The Streaming Wars”

Jun 26, 2024 #CNBC

While Netflix may get most accolades for winning the streaming wars, YouTube has been the most watched streaming platform in the U.S. for the last 15 consecutive months. Its recent dominance is predicated on taking over the living room as a direct competitor to Netflix and every other streaming service. Watch the video above to see how YouTube has transitioned its business to connected TVs on the strength of its popular creators.

1. 00:30 – Netflix is crowned king—but is it really winning?

2. 01:01 – YouTube emerges as the most-watched streaming platform

3. 01:32 – YouTube’s growth leads the industry despite its size

4. 02:38 – Traditional media underestimated YouTube

5. 03:09 – Media executives silo YouTube as “non-premium”

6. 03:43 – YouTube now valued higher than Disney and Comcast combined

7. 04:14 – Personalization and TV-based viewing surge

8. 04:47 – YouTube dominates connected TV watch time

9. 05:18 – Free access is a major edge for YouTube

10. 05:51 – YouTube’s creator-led model enables scale and savings

11. 06:22 – YouTube avoids studio business; lowers costs

12. 06:53 – Gen Z and millennials prefer user-generated content

13. 07:26 – YouTube builds routine-based creator-viewer relationships

14. 07:57 – YouTube offers real-time feedback and iteration for creators

15. 08:30 – YouTube gives creators massive global reach

16. 09:34 – YouTube’s ad revenue surpasses Paramount’s total revenue

17. 10:06 – Creators profit directly, skipping traditional networks

18. 10:41 – YouTube strategy for promoting and monetizing content

19. 11:11 – Streamers may need a YouTube strategy

20. 11:44 – YouTube becomes both competitor and partner

21. 12:15 – Media companies use YouTube for reach and promos

22. 12:49 – YouTube’s future: content, reach, and monetization under one roof