A video: “Whatever Happened To BeReal?”

Remember BeReal? Back in 2022, BeReal took the world by storm as the anti-social media platform. Instead of encouraging filters and edited photos, BeReal encouraged users to take off-the-cuff pictures of their lives. While this was a novel concept though, the reality was that not many people actually cared about sharing their normal lives. It wasn’t until some TikTokers figured out how to make it into a viral trend that BeReal really started to gain some momentum. But, as soon as that TikTok trend started fading away, so did BeReal. In fact, interest in BeReal is down 82% from its peak and it doesn’t look like interest will be recovering anytime soon. To make things worse, BeReal currently has no way to monetize users at all, meaning that they’re completely dependent on VC funding. This video explains the rise and fall of BeReal and why the anti-social media platform is having a hard time sticking around.

Here are key timestamps linked to significant moments in the video:

1. 00:00:00 – Introduction: BeReal’s Rise and Fall
2. 00:00:31 – Decline in User Engagement
3. 00:01:04 – Founding and Early Struggles
4. 00:01:35 – Initial Growth Strategy
5. 00:02:08 – Viral Marketing Efforts
6. 00:04:21 – TikTok’s Role in BeReal’s Popularity
7. 00:07:31 – Rapid Decline in Popularity
8. 00:08:03 – Lack of Monetization Strategy
9. 00:09:47 – Challenges with Authenticity
10. 00:11:00 – Lessons for Social Media Platforms