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The Hollywood writers’ strike may be the first to involve artificial intelligence, as technology is changing the entertainment industry.
00:00 Hollywood writers’ strike could be the first to involve AI
01:27 Contract negotiations include discussions on AI for the first time
02:46 Streaming companies struggle to achieve profitability
03:56 Streaming platforms constantly changing licensing deals impact content creators
05:03 WGA proposes guardrails for AI technology in contract negotiations
06:24 Screen Actors Guild strike for consent and compensation for AI replication of actors
07:50 AI is empowering writers to direct creative projects like never before.
09:00 AI filmmakers are a budding faction, but AI cannot replace human storytelling.
Detailed Summary for How AI Took Center Stage In The Hollywood Writers’ Strike by Merlin
00:00 Hollywood writers’ strike could be the first to involve AI
– Over 11,000 writers are on strike, putting Hollywood on the brink of a full production shutdown.
– AI’s generative potential has emerged as a key issue in this year’s writers’ strike.
01:27 Contract negotiations include discussions on AI for the first time
– Unions convene every three years to establish agreements on various topics including pensions, health funds, and minimum wage
– Last WGA strike in 2007 lasted 100 days and cost California’s economy $2.1 billion
02:46 Streaming companies struggle to achieve profitability
– Union jurisdiction and royalty payments laid foundation for residual compensation
– Netflix is the only cash flow positive company with 200 million subscribers
03:56 Streaming platforms constantly changing licensing deals impact content creators
– Content deals with streaming platforms have direct impact on distributors, producers, writers, and actors
– Streaming’s unprecedented access to on-demand content could dampen effects of a strike
05:03 WGA proposes guardrails for AI technology in contract negotiations
– The WGA aims to protect working standards, payment systems, and authorship credit for writers
– The Alliance’s unwillingness to outline strict policies around generative AI tools has led to a stalemate
06:24 Screen Actors Guild strike for consent and compensation for AI replication of actors
– Guild negotiations underway with contract expiring in 2023
– AI-generated content uses existing media and sources
07:50 AI is empowering writers to direct creative projects like never before.
– AI generates its own reference points, pulling from millions of resources.
– AI democratizes entertainment, enabling individuals with no experience to produce cinematic worlds.
09:00 AI filmmakers are a budding faction, but AI cannot replace human storytelling.
– AI is a hot topic in every industry, but it’s too early to know its impact.
– In the past, there was a belief that user-generated content would replace studios, but the reality is that we’re all looking for the best content. Video is about storytelling, and it requires a human touch.