A video: Why Does Everyone Suddenly Want To Pay? [end of freemium?]

 

 

“Freemium services are losing popularity as people realize there’s no such thing as a free service and choose to pay instead.”

00:02 More and more people are choosing to pay for traditionally free services.

01:39 Free services are falling out of favor

03:20 Monetizing free services results in selling your time for a very low hourly wage

04:38 Users are increasingly skeptical of free services

06:16 Internet companies monetize user data and prioritize advertisers over users

07:42 Apple’s focus on customer experience and privacy is driving people to pay for their services

09:19 Ad free offerings are removing the most valuable audience from an already limited marketing pool.

10:51 The trend towards premium subscriptions and unskippable ads on YouTube


Detailed Summary for Why Does Everyone Suddenly Want To Pay? by Merlin

00:02 More and more people are choosing to pay for traditionally free services.
– Services like YouTube, Apple Music, and ProtonMail have millions of paid subscribers.
– Free services often come with hidden costs, such as ads, privacy invasion, and time consumption.

01:39 Free services are falling out of favor
– Advertisers are finding it difficult to reach their target audience on platforms with free services.
– Free services are not efficient in monetizing users.

03:20 Monetizing free services results in selling your time for a very low hourly wage
– By not getting YouTube premium, you’re essentially selling your time for $7.20 per hour
– The smarter choice is to go for the family plan and split it with others, reducing the cost to $2.40/hour
– The hourly wage decreases further if you watch more hours of free services per day
– This applies to all free services

04:38 Users are increasingly skeptical of free services
– People don’t want to watch ads or give up their time, data, and privacy
– Free services are considered a ripoff for everyone involved
– People don’t trust free services

06:16 Internet companies monetize user data and prioritize advertisers over users
– Internet companies make money by selling user data and prioritizing advertisers’ interests.
– Users feel frustrated as they lose trust in these companies and perceive them as sell outs.

07:42 Apple’s focus on customer experience and privacy is driving people to pay for their services
– Apple’s marketing material emphasizes privacy and data protection
– iPhone marketshare has increased significantly as people are willing to pay for the Apple experience

09:19 Ad free offerings are removing the most valuable audience from an already limited marketing pool.
– Advertisers are already struggling with less ad space due to the new age of media.
– People who are well off and can afford premium services are less likely to convert from ads.
– This leaves advertisers with no choice but to target the content.
– This will result in more sponsorships, brand placements, affiliate marketing, giveaways, and brand deals.
– They are all skippable ads, which have their advantages.

10:51 The trend towards premium subscriptions and unskippable ads on YouTube
– YouTube might add the feature of showing ads to premium members
– The justification for unskippable ads could be better content and higher revenue for creators

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