A video: Twitter vs Threads is More Interesting Than You Think

Summarized by Merlin App:

In October 2022, Twitter faced chaos due to Elon Musk taking over. Mark Zuckerberg developed Project 92, later launching Threads.

00:00 Twitter chaos leads to the rise of Threads app

02:11 Threads is a Twitter clone with over 100 million users.

04:10 Instagram’s threads feature allows users to sign up with their existing account and brings along their followers.

06:12 Twitter’s ad revenue is predicted to slump by the end of the year

08:09 Twitter threatens to sue Meta over new threads platform

10:12 Meta plans to use a forgotten 2018 decentralized web technology called activity Pub.

12:15 The fediverse and the potential impact of activity Pub on social platforms like Facebook

14:15 Social media companies are bigger and Zuckerberg is on his way to a social media app monopoly

Detailed Summary for Twitter vs Threads is More Interesting Than You Think by Merlin

00:00 Twitter chaos leads to the rise of Threads app
– Elon Musk takes over Twitter, causing confusion in stock markets and chaos in real world.
– Mark Zuckerberg observes the chaos and develops Threads app.
– Threads app gains 30 million users within one day, leading to Elon Musk’s lawsuit.
– Mark Zuckerberg taunts Elon Musk with a meme.

02:11 Threads is a Twitter clone with over 100 million users.
– Threads is a microblogging platform launched by Meta.
– Threads became the most rapidly downloaded app in history.
– Threads has over 100 million users, about 30 percent of Twitter’s user base.

04:10 Instagram’s threads feature allows users to sign up with their existing account and brings along their followers.
– Launching threads through Instagram reduces friction for users.
– Threads is more controlled and lacks the chaos seen on Twitter.
– The goal is to keep Threads friendly and ultimately lead to its success.
– Threads provides a calmer and more corporate place for discourse compared to Twitter.
– Threads has the advantage of a generally younger audience compared to Twitter.
– Threads currently lacks some features like trending news, DMs, and a strong recommendation algorithm.
– Looking at corporate history, it seems more favorable for Zuckerberg and Instagram to succeed in the long run.

06:12 Twitter’s ad revenue is predicted to slump by the end of the year
– Twitter is struggling to monetize its platform
– Longer tweets, longer videos, and verification are behind paywalls
– Twitter’s behavior as a monopoly is in line with their position
– Meta may be able to figure out what Twitter couldn’t
– Threads on Meta are seeing more user engagement than Twitter
– Elon Musk’s decisions on Twitter are making investors nervous
– Musk limited the number of tweets users can see
– Musk refused to pay fees to Amazon Web Services
– Twitter is being fined for not paying rent in San Francisco

08:09 Twitter threatens to sue Meta over new threads platform
– Twitter accuses Meta of systematic, willful, and unlawful misappropriation of Twitter’s Trade Secrets and other intellectual property.
– Twitter needs to show that threads took valuable information that the company had taken responsible efforts to keep secret.
– Meta denies that any former Twitter employees are part of the threads engineering team.
– Zuckerberg appears more measured compared to Twitter in this whole story, but Meta has a history of scandals and data collection.

10:12 Meta plans to use a forgotten 2018 decentralized web technology called activity Pub.
– Activity Pub is a technology through which social networks can be made interoperable and decentralized.
– It separates the user interface from the underlying data, allowing users to keep their audience and friends when signing up for a new social app.
– Different social media platforms will have different strengths and weaknesses but users will have the same set of followers and follow the same accounts.
– Activity Pub is considered as big a deal as HTML was back in the early days of the web.
– This is the biggest change in social media in 15 years.

12:15 The fediverse and the potential impact of activity Pub on social platforms like Facebook
– Activity Pub is a decentralized protocol used by platforms in the fediverse.
– Facebook may use activity Pub for its own benefit but not to create a more open internet.
– The CEO of Mastodon believes that Facebook may embrace activity Pub only to destroy it.
– The internet is undergoing changes, with social networks splintering and publishers focusing on email and their home pages.
– Decentralized social is interesting for users as it offers more choice, and for companies as it allows them to outsource content moderation.

14:15 Social media companies are bigger and Zuckerberg is on his way to a social media app monopoly
– Cambridge Analytica was a warning
– Meta’s control over trending topics and popular opinion has increased
– Twitter faces new risks and potential decline
– Coexistence of threads and Twitter is probable with different culture and use cases
– Linda, the new CEO of Twitter, will have her work cut out
– Possibility of advertising for the upcoming boxing match between Musk and Zuckerberg