#Cyberculture agenda: “The Fate of Online Trust in the Next Decade” (PEW Report)

For this project, we invited nearly 8,000 experts and members of the interested public to share their opinions on the likely future of the internet, and 1,537 responded to at least one of the questions we asked. This particular report covers responses to one of five questions in the canvassing conducted in the summer of 2016. Overall, 1,233 people responded and answered this question:

Billions of people use cellphones and the internet now, and hundreds of millions more are expected to come online in the next decade. At the same time, more than half of those who use the internet and cellphones still do not use that connectivity for shopping, banking, other important transactions and key social interactions. As more people move online globally, both opportunities and threats will grow. Will people’s trust in online interactions, their work, shopping, social connections, pursuit of knowledge and other activities, be strengthened or diminished over the next 10 years?

The Fate of Online Trust in the Next Decade

(Jetta Productions/Getty Images)Trust is a social, economic and political binding agent. A vast research literature on trust and “social capital” documents the connections between trust and personal happiness, trust and other measures of well-being, trust and collective problem solving, trust and economic development and trust and social cohesion. Trust is the lifeblood of friendshipand caregiving. When trust is absent, all kinds of societal woes unfold – including violencesocial chaos and paralyzing risk-aversion.

Data from analyzing 5,000 social videos suggests that only 1 percent will go viral

Only 1 percent of videos posted to Facebook actually end up going viral — but it probably helps if your video is square rather than horizontal or vertical, is engaging in ways beyond Likes, and/or is geared toward Spanish speakers, an analysis by social video production company Wochit found.

Wochit analyzed more than 5,000 social videos that were created by more than 100 publishers between March and May 2017. It compared the results to the three-month period between December 2016 and February 2017.

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