Turkey’s online retail market is expected to double to 14 billion Turkish Liras ($5.2 billion) by 2020 from 7 billion liras ($2.6 billion) in 2015, according to a report from the Boston Consulting Group and Boomerang Commerce titled “Multichannel Pricing Strategy.”
The electronic commerce volume in Turkey increased by 35 percent in 2014 from the previous year, reaching 18.9 billion Turkish Liras ($7 billion), according to the Istanbul-based Informatics Industry Association (TÜBİSAD).
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