Cyberculture agenda: “#MuslimLivesMatter tweets criticize early media coverage of Chapel Hill Shooting…”The Sherlock Holmes Effect on Health Wearables…

Technology can help us do more with less. For example, making use of natural climates has helped us make our data centers 50% more efficient than the industry average, and green building technology has helped us limit energy consumption in our offices around the world. Now, we’re doing more with less to power Google’s North Bayshore campus in Mountain View.

Facebook relies heavily on advertising to make money, so keeping its advertisers happy is important. Today, the company announced a new ‘relevance’ score for its ad reporting tools. The new metric is essentially Facebook’s estimate for how well an ad will perform with its target audience.

HughPickens.com writes: Russell Berman writes at The Atlantic that the government may have won its case against Silk Road’s Ross Ulbricht, but the high-profile trial gave a lot of publicity to the dark web. Both the number of sites and the volume of people using them have increased since Silk Road was shuttered. “Just as on the rest of the internet, users on the dark net are very quick to move on to new things and move away from those products and websites that seem stale and old,” says Adam Benson. The cat-and-mouse game between users of the dark web and law enforcement appears to be shifting as well. Newer dark sites (two major ones are Agora and Evolution) are likely to protect their servers by basing them in countries “hostile to U.S. law enforcement,” says Nicholas Weaver.

Recently, we’ve witnessed a rise in trolling and the abuse has risen way beyond language that anyone could possibly consider acceptable, with some women being the target of abuse and threats of rape. Twitter’s CEO says he’s going to take personal responsibility for putting a stop to trolling.