A video: “The Mercedes EV Disaster…What Happened?”

Mercedes Benz is one of the most iconic automakers ever known for its luxurious cars and opulent designs. More recently though, they’ve had a difficult time switching over to electric. One of the main reasons for this is that Mercedes has confused EV efforts with modernization efforts. They’ve gone over the top when it comes to modern interior and exterior designs, and while the new interior designs were well-accepted, the new exterior designs were not. The general sentiment seems to be that all EQ vehicles look like eggs. And while this is great for reducing drag, this isn’t exactly what Mercedes buyers are looking for. It does seem like Mercedes is learning from this lackluster reception though as they are ditching the EQ lineup altogether and sticking to their traditional cars that just happen also to have electric variants. This video explains Mercedes’s EV effort and why the luxury car company has had so much difficulty pivoting to electric.

Here are key timestamps linked to significant moments in the video:

1. 00:00:00 – Launch of Mercedes EQS and Expectations

2. 00:01:07 – EQS Sales Figures and Depreciation

3. 00:02:18 – The Zetsche Era and Mercedes Transformation

4. 00:03:50 – Ola Källenius Takes Over During EV Boom

5. 00:05:01 – Mercedes’ Attempt to Follow EV Trends

6. 00:06:04 – The Growing EQ Lineup and Design Failures

7. 00:07:12 – Understanding Customer Demographics

8. 00:08:24 – Lessons from Hummer EV and F-150 Lightning

9. 00:09:38 – The EQG and Mercedes’ Shift in Strategy

10. 00:10:41 – Quietly Phasing Out the EQ Brand

11. 00:11:13 – Reverting to Classic Styling Options

12. 00:12:19 – Customer Feedback and Future Adjustments