A video: “The Apple Car – A $10 Billion Failure”

With $10 billion spent, Apple’s secretive car project has been cancelled, but what went wrong, and why did they want to make a car? In this episode we find out the confusion and chaos behind the scenes. Sources: https://docs.google.com/document/d/1G…

Here are key timestamps linked to significant moments in the video:

• 00:00:01 – Introduction: The Concept of the Apple Car
• 00:00:31 – Early Demonstration by Johnny Ive
• 00:01:02 – Initial Failures and $10 Billion Spent
• 00:02:05 – Apple’s Secretive EV Plans and Patents
• 00:03:10 – Interest from Steve Jobs in Car Concepts
• 00:04:45 – Project Titan Launch and Leadership Changes
• 00:07:40 – Challenges in Scaling and Quality Control
• 00:09:50 – Transition to Less Ambitious Plans
• 00:11:30 – Refocus on AI and Autonomous Systems
• 00:13:00 – Conclusion: Apple’s Shift and the Carplay Advantage