A creepy (and powerful) ad campaign for a TRT TV show

Many citizens in major cities—including İstanbul—have seen these billboard ads, translated as “Who will wash me when I die?” The TV serial is called Gassal.

Definition of Gassal
Gassal literally means washer of the dead. In Islamic culture, the person who organizes the funeral procedures of a deceased person and washes and prepares the body of this person is called a gassal. The gassal is an important part of funeral ceremonies and this process is carried out meticulously within the framework of religious rules.


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