Dubai Chocolate, a confectionery we didn’t know we needed

Just saw the news: Turkish exporters see surge in demand amid Dubai chocolate trend

I have already seen viral videos on TikTok, and here is more information about this popular and probably anti-diabetic dessert.

Dubai chocolate is a popular confectionery that has gained viral attention on social media platforms like TikTok and Instagram. Here are the key details about this trendy treat:

Origin and Composition

Dubai chocolate was originally created by Fix Dessert Chocolatier in Dubai, United Arab Emirates. The authentic version consists of:

• A milk chocolate outer shell
• A filling made of crispy kataifi pastry (shredded filo dough), pistachio cream, and tahini paste[1][2]

The combination of textures and flavors – crunchy, creamy, nutty, and sweet – has made it highly appealing to consumers.

Viral Popularity

The chocolate bar went viral after food influencers shared videos of themselves eating it, showcasing the unique texture and oozing filling. One TikTok video by Maria Vehera garnered over 56 million views, catapulting the product to global fame[4].

Availability and Price

The original Fix chocolate bars are exclusively available in Dubai through food delivery services, priced at around $18.50 per bar or $105 for a box of six[3]. Due to high demand, they often sell out within minutes of becoming available each day.

Imitations and Homemade Versions

The viral success has led to many imitations and homemade versions around the world. Chocolatiers and home cooks have attempted to recreate the experience, often using similar ingredients like kataifi pastry, pistachio cream, and tahini[2].

Cultural Influence

The Dubai chocolate bar draws inspiration from traditional Middle Eastern desserts, particularly knafeh, which uses similar ingredients like kataifi pastry and pistachio[3]. This fusion of traditional flavors with modern chocolate bar format has contributed to its popularity.

Citations:

1. Dubai Chocolate – Akakçe
2. Dubai Chocolate Recipe – Not Quite Nigella
3. Viral Dubai Chocolate Bar – TODAY
4. Dubai’s Viral Chocolate Bar Craze – CNN Travel
5. Fıstıklı Kadayıflı Gerçek Dubai Çikolatası – Trendyol
6. Dubai Chocolate – Güllüoğlu Shop