Are you familiar with a brand called TCL? You might recognize them as the cheap TV brand but they’re a lot bigger than just that. In fact, they just overtook LG to become the second-largest TV maker in the world, only beaten by Samsung. And the way things are looking, it’s very possible that TCL will overtake Samsung as well within the next decade. What makes this feat even more impressive is that TCL didn’t even enter the North American TV market till 2013, yet they’ve somehow already risen to the very top thanks to their unique approach. You see, TCL was never trying to be a cheap TV brand like Vizio or Insignia. Rather, their goal was always to make Samsung and Sony quality TVs, just for cheaper. The reason this was possible was because TCL was actually Samsung’s supplier before they launched their own brand. So they already had the experience and infrastructure required to put together market-leading TVs. This video explains the explosive rise of TCL and how it went from a no-name brand to the market leader within just 10 years.
00:02 TCL becomes second largest TV maker, surpassing LG.
01:47 TCL’s rapid rise to popularity highlights its competitive edge in the TV market.
03:30 TCL successfully entered the telephone market by leveraging its no-name status.
05:07 TCL’s success stems from affordable technology and in-house manufacturing.
06:50 Chinese brands leverage direct manufacturing to outperform Western competitors.
08:19 TCL’s vertical integration gives it a competitive edge in the TV market.
10:07 TCL’s success stems from offering quality TVs at lower prices.
11:43 TCL focuses on practicality, revolutionizing the TV market with affordable large screens.
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