A video: “WhatsApp Has Officially Given Up On Making Money”

Summarized by merlin app:

00:03 WhatsApp struggles to make money despite its massive user base.

01:50 WhatsApp has struggled to monetize since its inception and has been running at a significant loss.

03:34 WhatsApp’s financial situation worsened after being acquired by Facebook.

05:28 WhatsApp could have earned over $10 billion per year in revenue

07:06 WhatsApp business is Facebook’s creative avenue to monetize users indirectly

08:57 WhatsApp’s main competition is now iMessage.

10:42 WhatsApp sacrifices revenue and profit to maximize market share and protect it from iMessage.

12:22 WhatsApp may never become a cash cow for Meta, but it carries the Meta name and earns goodwill.


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