Summarized by Merlinapp:
00:02 YouTube and other free services are increasing the number of ads and taking away user control.
01:45 The tech industry’s obsession with freemium and why it may be coming to an end.
03:41 Users are indirectly paying for Microsoft software while with new age companies like YouTube, the end users don’t pay directly for the services.
05:25 YouTube’s monetization strategy is not effective.
07:16 Tech companies face challenges in user growth after exhausting their potential user base
08:45 Monetizing messaging applications and managing user expectations are major challenges for companies.
10:26 Tech companies are shifting towards monetization to stay sustainable.
12:12 YouTube is pushing ads to encourage free users to become paid users.
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