00:02 YouTube’s revenue decline raises concerns about reaching its peak
01:54 YouTube’s revenue disparity between shorts and full-length videos is a concern for long-term profitability.
03:45 Short form content earns 100 times less revenue per view compared to long form content.
05:18 Promoting shorts on YouTube leads to less revenue
07:02 YouTube is doubling down on long form content and showing more ads on it.
08:39 YouTube is focusing on monetization efforts and trying to convince advertisers to give short form content a try.
10:24 YouTube wants independence by optimizing monetization and promoting short form content.
12:03 YouTube’s primary goal is to convert the rest of its core user base into paid subscribers.
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