A video: “The INSANE Truth About TikTok”
00:02 Bite Dance, the Chinese company that owns TikTok, has become a global empire with multiple successful apps and a powerful recommendation algorithm.
06:59 The Chinese version of TikTok, Douyin, has notable differences but shares the same powerful algorithm.
12:35 TikTok’s unprecedented growth was fueled by free and paid promotions, acquisitions, and AI technology.
18:11 TikTok’s sudden growth was due to pandemic lockdowns, but its global expansion faced issues with government bans and data privacy concerns.
29:27 TikTok’s algorithm can lead users down dangerous rabbit holes
01:42 TikTok’s success was due to its focus on creators and monetization strategies.
40:51 TikTok plans to blur the lines between content and shopping
46:09 TikTok’s parent company, ByteDance, has plans to disrupt multiple industries beyond short-form video.
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