A video: “How WhatsApp Makes Money”
Main points:
00:01 WhatsApp founders built a free messaging app without ads, in-app purchases or selling user data.
04:12 WhatsApp’s revenue strategy was largely based on attracting investors
08:16 Facebook’s acquisition of WhatsApp allowed them to extend their surveillance business and collect more personal data.
11:58 Facebook’s acquisition of WhatsApp aimed at controlling user data for business expansion.
15:46 WhatsApp founders started a new rival app after disagreements with Facebook.
19:32 WhatsApp is planning to monetize with WhatsApp Business and ads in the status section.
22:56 WhatsApp’s deep market penetration makes switching to a more private messenger difficult
26:33 Privacy concerns with WhatsApp usage and alternatives
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