PUB203-2024 Lecture Notes I

Why The Enlightenment?

  1. Foundation of Modern Thought:

– Critical thinking and scientific method
– Rational approach to problem-solving
– Empirical evidence-based reasoning
– Basis for modern academic disciplines
– Scientific and technological progress

  1. Political Relevance:

– Origins of modern democracy
– Concepts of human rights
– Separation of powers
– Rule of law
– Religious tolerance
– Current debates about democracy and authoritarianism

  1. Educational Impact:

– Universal education principles
– Scientific education
– Critical thinking in curriculum
– Academic freedom
– Public education systems

  1. Social Justice Connection:

– Human rights foundations
– Gender equality roots
– Religious tolerance principles
– Social reform movements
– Civil rights foundations

  1. Contemporary Debates:

– Science vs. anti-science movements
– Fake news and media literacy
– Religious fundamentalism
– Individual rights vs. collective good
– Expert knowledge vs. populism

  1. Communication and Media:

– Freedom of press origins
– Public sphere development
– Rational debate principles
– Information sharing importance
– Role of education in democracy

  1. Scientific Understanding:

– Scientific method foundation
– Evidence-based thinking
– Skepticism and inquiry
– Research methodologies
– Technology development

  1. Cultural Impact:

– Secularization of society
– Modernization processes
– Cultural tolerance
– Intellectual freedom
– Artistic expression

  1. Economic Thought:

– Free market principles
– Economic liberty
– Property rights
– Labor rights
– Commercial society

  1. Current Challenges:

– Climate change debates
– Vaccine hesitancy
– Digital misinformation
– Political polarization
– Religious conflicts

  1. Institutional Development:

– Modern state formation
– Educational institutions
– Scientific organizations
– Legal systems
– Civil society

  1. Personal Development:

– Individual autonomy
– Critical thinking skills
– Rational decision-making
– Ethical reasoning
– Self-improvement

  1. Global Significance:

– Universal values
– International cooperation
– Cross-cultural dialogue
– Global citizenship
– Human rights standards

  1. Methodological Importance:

– Research methods
– Academic inquiry
– Systematic investigation
– Evidence evaluation
– Logical reasoning

  1. Ethical Framework:

– Human dignity
– Individual rights
– Social responsibility
– Moral reasoning
– Ethical decision-making

Current Applications:

  1. In Education:

– Critical thinking skills
– Scientific literacy
– Media literacy
– Ethical reasoning
– Cultural understanding

  1. In Politics:

– Democratic processes
– Civil rights
– Public debate
– Policy-making
– International relations

  1. In Technology:

– Scientific innovation
– Ethical considerations
– Social impact
– Progress evaluation
– Risk assessment

  1. In Society:

– Cultural dialogue
– Religious tolerance
– Social reform
– Civil discourse
– Public education

 

Key points about John Locke

  1. Empiricism and the human mind:

– Locke’s concept of the mind as a “blank slate” or “tabula rasa”
– His emphasis on experience and sensation as the source of knowledge
– How this relates to modern understanding of human cognition and learning

  1. Political philosophy:

– Theory of natural rights (life, liberty, and property)
– Social contract theory
– Influence on modern democratic systems and constitutions

  1. Separation of powers:

– Locke’s advocacy for dividing government into legislative, executive, and federative powers
– How this influenced the structure of many modern governments

  1. Religious tolerance:

– Locke’s arguments for religious tolerance and separation of church and state
– Relevance to contemporary discussions on freedom of religion and secularism

  1. Influence on communication theory:

– Locke’s work on semiotics and the philosophy of language
– His ideas on the relationship between words, ideas, and things

  1. Impact on education:

– Locke’s views on the importance of education in shaping individuals
– His emphasis on practical knowledge and critical thinking

  1. Historical context:

– Locke’s role in the Enlightenment period
– How his ideas challenged prevailing notions of divine right and absolutism

  1. Legacy and influence:

– Impact on subsequent philosophers and political thinkers
– Locke’s influence on the American and French Revolutions

  1. Relevance to communication studies:

– How Locke’s ideas on language, knowledge, and human understanding relate to modern communication theories
– The importance of clear communication in Locke’s political philosophy

John Locke’s influence on communication theory.

  1. Semiotics and the philosophy of language:

– Locke is considered one of the earliest semioticians, contributing significantly to the study of signs and symbols in communication.
– In his work “An Essay Concerning Human Understanding” (1689), Locke devoted an entire book to language and communication.
– He proposed that words are signs of ideas, and that communication involves the transfer of ideas from one mind to another through these signs.

  1. Arbitrariness of language:

– Locke argued that the connection between words and the ideas they represent is arbitrary and conventional, not natural or inherent.
– This concept is fundamental in modern linguistics and helps explain language diversity and evolution.

  1. The problem of meaning:

– Locke highlighted the potential for miscommunication due to the imperfect nature of language.
– He pointed out that words can have different meanings for different people, based on their individual experiences and understanding.
– This insight is crucial in fields like intercultural communication and has influenced theories on linguistic relativism.

  1. Ideas as the basis of communication:

– Locke proposed that communication is essentially about conveying ideas, not just words.
– This concept underpins many modern theories about effective communication, emphasizing the importance of clear thinking as a precursor to clear expression.

  1. Private language argument:

– Locke discussed the concept of a “private language” – the idea that individuals might have their own personal, untranslatable language.
– This concept has been debated and developed by later philosophers and linguists, influencing discussions about the social nature of language.

  1. Influence on rhetoric and persuasion:

– Locke’s emphasis on clear, precise language in communication has had a lasting impact on rhetorical theory.
– His ideas about the relationship between words and ideas inform modern approaches to persuasive communication.

  1. Impact on media theory:

– Locke’s ideas about how information is transmitted and understood have influenced theories about mass media and its effects on society.
– His concept of the mind as a “blank slate” shaped by experience relates to theories about media influence and cognitive processing of media messages.

  1. Contribution to epistemology in communication:

– Locke’s empiricist approach to knowledge acquisition has implications for how we understand the role of communication in learning and knowledge dissemination.
– This relates to modern theories about information processing, knowledge management, and educational communication.

Immanuel Kant

  1. Epistemology and the nature of knowledge:

– Kant’s “Copernican Revolution” in philosophy
– The distinction between “phenomena” (things as we perceive them) and “noumena” (things as they are in themselves)
– How this relates to our understanding of perception and interpretation in communication

  1. Categorical Imperative:

– Kant’s fundamental principle of ethics
– Its implications for ethical communication and media practices

  1. Enlightenment philosophy:

– Kant’s essay “What is Enlightenment?” and its famous quote “Sapere aude!” (Dare to know!)
– The importance of public discourse and free exchange of ideas

  1. Aesthetics and judgment:

– Kant’s “Critique of Judgment” and its influence on theories of art and beauty
– Relevance to visual communication and media studies

  1. Reason and rationality:

– Kant’s emphasis on reason as the basis for knowledge and morality
– How this relates to argumentation and persuasion in communication

  1. Public and private use of reason:

– Kant’s distinction between the public and private use of reason
– Implications for understanding freedom of speech and public discourse

  1. Transcendental idealism:

– Kant’s philosophical framework and its impact on subsequent thought
– How it relates to our understanding of subjective and objective reality in communication

  1. Influence on critical theory:

– Kant’s influence on the Frankfurt School and critical theory
– Relevance to media criticism and analysis

  1. Cosmopolitanism:

– Kant’s ideas about world citizenship and perpetual peace
– Connections to intercultural communication and global media studies

  1. Critique of pure reason:

– Kant’s examination of the limits and structures of reason itself
– How this relates to our understanding of human cognition and information processing

Kant’s Categorical Imperative

  1. Basic definition:
    The Categorical Imperative is Kant’s supreme principle of morality. It states that one should “act only according to that maxim by which you can at the same time will that it should become a universal law.”
  2. Formulations:
    Kant presented several formulations of the Categorical Imperative:

a) Universal Law formulation: Act as if the maxim of your action were to become, by an act of will, a universal law of nature.

b) Humanity formulation: Act in such a way that you always treat humanity, whether in your own person or in the person of any other, never simply as a means, but always at the same time as an end.

c) Kingdom of Ends formulation: Act according to maxims of a universally legislating member of a merely possible kingdom of ends.

  1. Application to ethics:

– The Categorical Imperative provides a method for determining the morality of actions.
– It emphasizes the universality of ethical principles, suggesting that an action is only moral if it could be universally applied.

  1. Relevance to communication ethics:

– Truth-telling: The imperative suggests that lying is unethical because if everyone lied, the practice of communication itself would break down.
– Respect for audiences: It implies that communicators should treat their audiences as ends in themselves, not merely as means to an end (e.g., profit or manipulation).
– Ethical advertising: It challenges practices that manipulate or deceive consumers.

  1. Media ethics:

– The Categorical Imperative can guide journalistic practices, emphasizing truthfulness and respect for subjects and audiences.
– It raises questions about sensationalism and invasion of privacy in media.

  1. Public relations:

– It challenges practices of spin or selective truth-telling in PR.
– Emphasizes the importance of transparency and honesty in organizational communication.

  1. Intercultural communication:

– While emphasizing universal principles, it also requires consideration of how actions might be universalized across diverse cultural contexts.

  1. Social media and digital communication:

– Raises ethical questions about data privacy, targeted advertising, and the spread of misinformation.

  1. Critique and limitations:

– The principle can sometimes lead to conflicting duties or impractical conclusions.
– It may not always account for nuanced, context-dependent ethical situations in communication.

  1. Comparison with other ethical frameworks:

– Contrasts with consequentialist ethics (e.g., utilitarianism) which focus on outcomes rather than universal principles.
– Differs from virtue ethics, which emphasizes character rather than rules.

The American Enlightenment

  1. Philosophical foundations:

– American thinkers drew heavily on European Enlightenment philosophers like John Locke, Montesquieu, and Voltaire.
– Ideas about natural rights, social contract theory, and separation of powers were particularly influential.

  1. Scientific rationalism:

– The European emphasis on reason, empiricism, and scientific method was embraced by American intellectuals.
– Figures like Benjamin Franklin embodied this scientific spirit in their pursuits and writings.

  1. Religious tolerance:

– European ideas about religious freedom and separation of church and state influenced American thought.
– This led to the establishment clause in the First Amendment of the U.S. Constitution.

  1. Political theory:

– European ideas about representative government and checks and balances shaped American political structures.
– Montesquieu’s concept of separation of powers was particularly influential in the design of the U.S. government.

  1. Education and literacy:

– The European emphasis on education and the spread of knowledge influenced American attitudes towards learning.
– This led to the establishment of libraries, societies, and educational institutions in the colonies.

  1. Press freedom:

– European arguments for freedom of expression influenced American views on press freedom.
– This ultimately led to the protection of free speech and press in the First Amendment.

  1. Economic thought:

– European economic theories, particularly those of Adam Smith, influenced American economic policies and practices.

  1. Slavery and human rights:

– Enlightenment ideals about human equality and natural rights provided a philosophical basis for early abolitionist movements.

  1. Cultural exchange:

– Many American Enlightenment figures traveled to Europe or corresponded with European thinkers, facilitating a direct exchange of ideas.

  1. Republicanism:

– European critiques of monarchy and arguments for republican government resonated strongly in the American context.

  1. Social reform:

– Enlightenment ideas about progress and human perfectibility influenced American attitudes towards social reform and improvement.

  1. Document drafting:

– Key American documents like the Declaration of Independence and the Constitution reflect Enlightenment principles and language.

It’s important to note that while the American Enlightenment was heavily influenced by its European counterpart, it also developed its own unique characteristics:

  • It was more pragmatic and less abstract than some European Enlightenment thought.
  • It placed a stronger emphasis on individual liberty and limited government.
  • It developed in the context of building a new nation, giving it a more immediate political application.
  • It had to grapple with the contradiction between Enlightenment ideals and the reality of slavery in America.

 

Romanticism as a reaction to the Enlightenment:

  1. Shift in focus:

– While the Enlightenment emphasized reason and logic, Romanticism prioritized emotion, imagination, and individualism.
– Romantics reacted against what they saw as the cold rationality of the Enlightenment.

  1. Nature and the sublime:

– Romantics celebrated nature as a source of spiritual and emotional renewal, in contrast to the Enlightenment’s scientific approach to the natural world.
– They emphasized the concept of the sublime – awe-inspiring, often terrifying aspects of nature and experience.

  1. Individualism and subjectivity:

– Romantics valued individual experience and personal interpretation over universal truths.
– This contrasted with the Enlightenment’s search for objective, universal principles.

  1. Emphasis on the past:

– Romantics often idealized the medieval period and folk traditions, rejecting the Enlightenment’s focus on progress and modernity.

  1. Artistic expression:

– Romantic art, literature, and music emphasized emotional intensity, imagination, and individual genius.
– This contrasted with the more restrained, formal styles associated with the Enlightenment.

  1. Nationalism:

– Romanticism often aligned with nationalist movements, emphasizing unique cultural identities.
– This differed from the Enlightenment’s more cosmopolitan outlook.

The French Revolution:

  1. Causes:

– Influenced by Enlightenment ideas about individual rights and representative government.
– Socioeconomic factors: inequality, financial crisis, and food shortages.

  1. Key events:

– Storming of the Bastille (1789)
– Declaration of the Rights of Man and of the Citizen (1789)
– Execution of Louis XVI (1793)
– Reign of Terror (1793-1794)
– Rise of Napoleon Bonaparte (1799)

  1. Impact on political thought:

– Challenged the divine right of kings and absolute monarchy.
– Promoted ideas of citizenship, nationalism, and popular sovereignty.

  1. Social changes:

– Attempted to create a more egalitarian society by abolishing feudalism and privileges.
– Introduced civil equality before the law.

  1. Influence on Romanticism:

– Initially, many Romantics supported the revolution’s ideals of liberty, equality, and fraternity.
– Later, some became disillusioned by the violence and chaos, leading to more conservative Romantic thought.

  1. Global impact:

– Inspired revolutionary movements in other countries.
– Led to significant changes in European politics and society.

Connection between Romanticism and the French Revolution:

  1. Idealism and disillusionment:

– Both Romanticism and the Revolution were driven by idealistic visions of transforming society.
– The violence of the Revolution led some Romantics to retreat from political engagement to more personal or aesthetic concerns.

  1. Nationalism:

– The Revolution fostered a sense of French national identity.
– Romanticism often embraced and promoted nationalist sentiments across Europe.

  1. Emotion and passion:

– The Revolution’s dramatic events and passionate ideals resonated with Romantic sensibilities.

  1. Individual freedom:

– Both emphasized individual liberty, though in different ways – political for the Revolution, creative and spiritual for Romanticism.

  1. Reaction to established order:

– Both challenged existing social, political, and cultural norms.

  1. Cultural expression:

– The Revolution inspired many Romantic artists and writers, even as they grappled with its complexities and consequences.

This period marked a significant shift in Western thought, moving from the rationalism of the Enlightenment to the emotionalism and individualism of Romanticism, with the French Revolution serving as a pivotal event in this transition. The ideas and events of this era continue to influence modern political thought, artistic expression, and cultural values.

 Romanticism and the French Revolution have significant connections to communication and media studies.

  1. Print culture and mass communication:

– The French Revolution saw an explosion of pamphlets, newspapers, and political literature.
– This period marked a significant expansion of the public sphere, a concept crucial in communication studies.
– The Revolution demonstrated the power of mass communication in shaping public opinion and mobilizing populations.

  1. Visual communication:

– Both Romanticism and the Revolution utilized powerful visual symbols and imagery.
– Revolutionary symbols like the tricolor flag and Phrygian cap became potent communicative tools.
– Romantic art emphasized emotional expression, influencing visual communication strategies.

  1. Rhetoric and persuasion:

– Revolutionary speeches and writings provide rich material for studying political rhetoric.
– Romantic literature emphasized passionate, individualistic expression, influencing styles of persuasive communication.

  1. Media and political change:

– The Revolution highlights the role of media in political upheaval, a key theme in media studies.
– It demonstrates how new forms of media can challenge existing power structures.

  1. Censorship and freedom of expression:

– The Revolution’s debates over press freedom and subsequent censorship under Napoleon are relevant to ongoing discussions in media ethics and law.

  1. Public opinion formation:

– This period saw the emergence of modern concepts of public opinion, crucial to political communication studies.

  1. Nationalism and media:

– Romantic nationalism influenced the development of national media systems and the concept of national identity in communication.

  1. Emotion in communication:

– Romanticism’s emphasis on emotion has influenced theories of emotional appeal in advertising and public relations.

  1. Subjectivity and interpretation:

– Romantic ideas about individual interpretation relate to reception theory in media studies.

  1. Alternative media:

– Romantic interest in folk culture and tradition relates to studies of alternative and community media.

  1. Propaganda studies:

– The use of media for political purposes during the Revolution provides early examples for propaganda studies.

  1. Media and social movements:

– The Revolution offers a historical case study for examining media’s role in social movements.

  1. Artistic expression in media:

– Romantic ideals continue to influence creative approaches in various media forms.

  1. Critical theory:

– Romantic critiques of industrialization and rationalism have influenced critical approaches to media and technology.

  1. Journalism practices:

– The period saw the development of political journalism and opinion writing, influencing modern journalistic practices.

  1. Media and identity:

– Romantic notions of individual and national identity relate to studies of media representation and identity formation.

  1. Symbolism in communication:

– Both movements utilized rich symbolism, relevant to studies of semiotics in communication.

  1. Media and emotion:

– Romantic emphasis on emotion relates to studies of affective responses to media content.

  1. Technological determinism:

– The period’s rapid changes in communication technology (like improvements in printing) relate to debates about technological determinism in media studies.

  1. International communication:

– The spread of revolutionary ideas across borders provides an early example of international communication flows.

These connections offer rich ground for analysis in communication and media studies. They provide historical context for many modern communication theories and practices, demonstrating how current media landscapes and communication strategies have been shaped by these historical movements.

Utilitarianism and Social Reform, with a focus on Bentham and Mill:

Jeremy Bentham’s Principle of Utility:

  1. Core concepts:

– Utility principle: actions should maximize happiness/pleasure and minimize pain
– “Greatest good for the greatest number” as the basis for moral and political decisions
– Felicific calculus: Bentham’s method for measuring pleasure and pain

  1. Key aspects of Bentham’s theory:

– Hedonistic view of human motivation
– Quantitative approach to measuring happiness
– Democratic implications of counting everyone’s happiness equally
– Rejection of natural rights theory
– Focus on consequences rather than intentions

  1. Social reform applications:

– Prison reform and the Panopticon design
– Legal reform and codification
– Democratic reform
– Economic reform
– Education reform

John Stuart Mill’s Philosophy:

  1. Individual liberty:

– Harm principle: individuals should be free unless they harm others
– Defense of freedom of thought and discussion
– Importance of individual development and self-realization
– Protection of minority rights and opinions

  1. Critique of social conformity:

– Warning against the “tyranny of the majority”
– Criticism of social pressure and conformity
– Value of eccentricity and individuality
– Importance of diverse opinions and lifestyles

  1. Refinements to utilitarianism:

– Qualitative distinctions between pleasures
– Higher and lower pleasures
– Role of education in developing capacity for higher pleasures
– Emphasis on mental and spiritual development

  1. Social reforms advocated by Mill:

– Women’s rights and gender equality
– Educational reform
– Labor rights
– Democratic reforms
– Freedom of expression

Key Comparisons and Contrasts:

  1. Bentham vs. Mill:

– Quantitative vs. qualitative approach to pleasure
– Different views on human nature and development
– Varying emphasis on individuality
– Different approaches to social reform

  1. Social implications:

– Role of government in promoting happiness
– Balance between individual and collective good
– Approaches to social progress
– Methods of reform

Contemporary Relevance:

  1. Modern applications:

– Public policy decisions
– Cost-benefit analysis
– Social welfare programs
– Public health policies
– Environmental regulations

  1. Current debates:

– Individual rights vs. collective good
– Social media and conformity
– Privacy vs. security
– Public health measures vs. personal freedom
– Environmental protection vs. economic development

  1. Ongoing influence:

– Impact on modern liberalism
– Influence on economic policy
– Role in development of social democracy
– Contribution to human rights theory

Teaching Approaches:

  1. Case studies:

– Historical examples of utilitarian reforms
– Contemporary policy decisions
– Public health scenarios
– Environmental issues

  1. Discussion topics:

– Balancing individual rights with collective good
– Role of happiness in public policy
– Methods of measuring social welfare
– Limits of government intervention

  1. Active learning exercises:

– Debating current policy issues using utilitarian principles
– Analyzing real-world scenarios using felicific calculus
– Role-playing historical reform movements
– Applying Mill’s principles to contemporary social media issues

  1. Critical analysis:

– Strengths and weaknesses of utilitarian approach
– Practical challenges in applying utilitarian principles
– Modern critiques of classical utilitarianism
– Relevance to contemporary social issues

 Bentham’s key social reform applications:

  1. Prison Reform and the Panopticon:

– The Panopticon was Bentham’s innovative prison design concept
– Key features:
* Circular design with cells arranged around a central watchtower
* Inmates couldn’t see if they were being watched
* Created constant sense of surveillance
* Aimed to reform behavior through self-regulation
– Principles:
* Emphasis on rehabilitation over punishment
* Cost-effective supervision
* Humane treatment of prisoners
* Influenced modern surveillance theory and practices

  1. Legal Reform and Codification:

– Advocated systematic organization of laws
– Key reforms:
* Simplification of legal language
* Making laws more accessible to common people
* Elimination of obsolete laws
* Standardization of legal procedures
– Principles:
* Laws should be clear and understandable
* Legal system should serve public utility
* Reform based on rational principles
* Influenced modern legal systems

  1. Democratic Reform:

– Advocated for broader political participation
– Key proposals:
* Universal male suffrage
* Secret ballot
* Annual parliamentary elections
* Equal electoral districts
– Principles:
* Government should represent all people
* Political decisions should maximize utility
* Democracy as tool for social improvement
* Opposition to corruption and privilege

  1. Economic Reform:

– Focus on practical economic improvements
– Key areas:
* Free market advocacy
* Opposition to usury laws
* Support for free trade
* Poverty reduction measures
– Principles:
* Economic policy should maximize social utility
* Markets should be efficient and fair
* Government intervention when needed for public good
* Balance between individual and collective interests

  1. Education Reform:

– Advocated universal education
– Key proposals:
* Secular education system
* Practical and vocational training
* Education for both sexes
* Emphasis on useful knowledge
– Principles:
* Education as tool for social improvement
* Focus on practical skills
* Universal access to learning
* Education for social utility

These reforms were united by:
– Focus on practical improvements
– Emphasis on measurable outcomes
– Application of utility principle
– Aim for greatest good for greatest number
– Rational, systematic approach to reform

Bentham’s reforms continue to influence:
– Modern prison systems
– Legal reforms
– Democratic institutions
– Economic policies
– Educational systems

Marx and Dialectical Materialism

Marx’s fundamental approach to understanding history and society
Material conditions shape ideas, not vice versa
History moves through contradictions and conflicts
Social change occurs through:

Thesis (existing condition)
Antithesis (opposition)
Synthesis (resolution)

Economic relations as the driver of historical change

Infrastructure and Superstructure:

Infrastructure (Base):

Economic foundation of society
Means of production
Relations of production
Material forces

Superstructure:

Built upon economic base
Includes law, politics, religion, art, philosophy
Reflects and reinforces economic relations
Changes as economic base changes

Commodity and Commodification:

Commodity:

Product of human labor for exchange
Has both use value and exchange value
Central to capitalist production

Commodification:

Process of turning things into commodities
Extends to human relationships
Affects culture, education, healthcare
Everything becomes marketable

Use Value vs. Exchange Value:

Use Value:

Actual utility of an object
Practical purpose it serves
Independent of market

Exchange Value:

Worth in market exchange
Expressed in money
Often disconnected from use value
Dominates in capitalist society

Exploitation and Surplus:

Exploitation:

Extraction of surplus value from workers
Workers paid less than value they create
Basis of capitalist profit
Systematic rather than individual

Surplus Value:

Difference between worker’s wage and value produced
Source of capitalist profit
Accumulates as capital
Drives capitalist expansion

Alienation:

Four types:

From the product of labor
From the process of production
From human nature/species-being
From other humans

Manifestations:

Loss of control over work
Meaningless tasks
Disconnection from natural human creativity
Competition instead of cooperation

Modern Applications:
A. Contemporary Examples:

Digital labor and tech industry
Gig economy
Social media commodification
Global supply chains

B. Current Issues:

Automation and AI
Economic inequality
Environmental crisis
Platform capitalism

Key Critiques and Debates:

Role of technology
Class in modern society
Globalization effects
Alternative economic systems

Discussion Points:
A. Modern Alienation:

Social media and relationships
Remote work
Consumer culture
Mental health

B. Contemporary Commodification:

Personal data
Online identity
Cultural experiences
Environmental resources

Critical Analysis Questions:

How do Marx’s concepts apply to digital economy?
What forms does alienation take today?
How has commodification evolved?
Is class still relevant?

Teaching Suggestions:

Contemporary Examples:

Use smartphone production as case study
Analyze social media business models
Examine gig economy working conditions
Discuss digital commodification

Student Engagement:

Personal experience with alienation
Analysis of commodity chains
Discussion of work experiences
Examination of digital labor

Visual Aids:

Diagrams of infrastructure/superstructure
Charts showing value creation
Examples of commodification
Maps of global production