Main points:
00:04 Tinder monetizes loneliness through a genius strategy
02:10 Tinder introduced upgrades like Tinder Platinum to address the issue of drying out matches and messages.
04:07 Tinder’s rapid growth and success was fueled by its marketing strategy on college campuses and the addictive swipe feature.
06:02 Controversy surrounding sexual harassment claims, lawsuits, and safety concerns
08:08 Tinder implemented premium features to generate revenue and made the free version less desirable.
09:51 Tinder’s subscription plans and features are designed to drive revenue by limiting swipes, increasing self-confidence dependency, and introducing higher tiers.
11:35 Tinder uses fake users and monetization tricks to make more money.
13:12 Tinder’s algorithm stops showing profiles that are not popular enough.
15:08 Tinder boosts initial matches to hook users, but then reduces matches to keep them interested.
17:00 Tinder revolutionized dating with clever marketing and gamification.
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