This Yeni Rakı ad cannot be televised in Turkey

Who doesn’t know the Turkish rakı? We heard yesterday that Turkey’s one of the biggest Rakı brands circulated an ad internationally. It could be watched in the above tweet.


In other developments:

#helloTürkiye — Turkey’s latest attempt to rebrand itself

Turkey’s Communications Directorate launched a new #helloTürkiye campaign

Originally published on Global Voices

 

A screenshot taken from the promo video shared by TRT World on YouTube.

Turkey’s Communications Directorate launched a new campaign #helloTürkiye on January 14, in an attempt to “raise global awareness about using the country’s original name.” In a statement issued by the Presidency’s Director of Communications, Fahrettin Altun said, “We believe that it is significant to use the phrase ‘Türkiye’ in the international arena in order to further strengthen our country’s brand and reputation.” The rebrand follows a presidential circular signed on December 4, 2021, requiring the use of “Türkiye” instead of “Turkey” in all correspondence with other states, international institutions, and organizations.

The circular issued in December, further reads:


 


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