The ECM was launched on Thursday, May 23 at the European Communication Summit in Berlin and the full report is available for free download at www.communicationmonitor.eu (PDF, 132 pp., English).
The European Communication Monitor 2019 surveyed 46 countries producing the following highlights:
– Communication practitioners experience a low level of trust in their profession, but feel confident on a personal level with their colleagues, bosses, clients and audiences
– External experts and top management are rated as the most trusted organisational advocates with marketing/sales and communications lagging behind
– Artificial Intelligence is expected to impact the profession, but communication practitioners lack competencies and experience
– Sponsored content is frequently used by every second organisation in Europe
– There are significant differences between countries, as well as companies and non-profits across Europe
The European Communication Monitor 2019 is annually organised by the European Public Relations Education and Research Association (EUPRERA) and the European Association of Communication Directors (EACD), supported by premium partner Cision Insights, digital communications partner Fink & Fuchs, and media partner Communication Director magazine. The communication monitor series is known as the most comprehensive research in the field worldwide covering more than 80 countries – the European survey is complemented by bi-annual surveys in other regions like Asia-Pacific, Latin and North America.
Lucky winners of the special draw of five Kindle Paperwhite E-Readers are Charlier Vinciane (from Belgium), Alessandro Amerio (Italy), Ger Peerboom (Netherlands), Sandra Scherzer (Germany) and Marcelina Cholewinska (Poland). Congratulations!
Additional information, reports for all previous ECM studies and an interactive benchmarking tool that allows users to compare their experiences with ECM data are available at www.communicationmonitor.eu.