There’s no shortage of ways to reach new audiences — the challenge is figuring out which are worth investing time in and what to do with them. At USA Today Sports, where I work, two platforms we’re trying to better understand and implement into our strategies are Snapchat and Periscope. The latter launched just two weeks ago, right before college basketball’s Final Four.
Don’t just call it a redesign. The Wall Street Journal, like Bloomberg before it a couple of months ago, wants you think about more than