Bu dönemin MED 512 meselesi: Yeni Medya döneminde Gazetecilik için İş Modelleri

İstanbul Bilgi Üniversitesi Medya ve İletişim Sistemleri Y.Lisansında verdiğim MED512-Issues in Cyberculture Studies dersinde bu dönemin meselesi bir süredir kafa yorduğum iş modelleri meselesi oldu. Ders Pazartesileri 19:00’da başlayacak. İngilizce. Santral Kampüsünde. Uğramak isteyenler bana bir mesaj atabilir…
Dersin okumaları:
Course readings:
All readings can be downloaded here
Week 1
Introduction – Overview of syllabus
Week 2
Eric Qualman – Socialnomics. How social media transforms the way we live and do business
Week 3
Chris Anderson – Free: The Future of a Radical Price
Discussion: Journalism needs a business model. Can Jeff Bezos find one?
Week 4
Adam Fish and Ramesh Srinivasan – Digital labor is the new killer app
Discussion: Marc Andreessen’s 8 business models for journalism
Week 5
Alexander Dolgin- Manifesto of the New Economy
Discussion: Five alternative business models for journalism
Week 6
John Pavlik- The Impact of Technology on Journalism
Glenda Nevill- Funding news freedom: How reporting is paying its way
Oscar Westlund- A review and model of journalism in an age of mobile media
Discussion: Robert Niles on making money from niche news sites
Week 8
Discussion: Business Models for Data Journalism
Week 9
Marina Dekavalla- The Scottish newspaper industry in the digital era
Philip Schlesinger and Alex Benchimol- Small nations, the press and the digital challenge
Discussion: Business model lessons, from Ello to news companies
Week 10
Discussion: Journalism is doing just fine, thanks — it’s mass-media business models that are ailing
Week 11
Sirkkunen et al. Chasing Sustainability on the Net
Discussion: The Business Model That Will ‘Save’ Journalism
Week 12
Sirkkunen et al. Chasing Sustainability on the Net
Week 13
Sirkkunen et al. Chasing Sustainability on the Net
Week 14
Review