Social Media Week by Nicole Brown
As reported on Media Culpa, The New York Times opened up its vast archive some time ago with the launch ofTimesMachine, an open archive where readers can browse old issues from 129 years of the paper’s history. But the TimesMachine lacks one ability and that is to search old advertisements, since these have not been scanned and identified. In other words, it is nearly impossible to find old ads without browsing manually through old issues.
In the rush to get from here to there, not many travelers in Boston’s South Station are likely to notice the two blue wifi icons near the Martin’s News Shop informing them that they are now in range of the “Pulse of South Station.” And if they did, they might rightly assume that it was some kind of marketing campaign.