"The Game Has Changed
College Admissions Outpace Corporations in Embracing Social Media
By Nora Barnes, Ph.D. and Eric Mattson
For the approximately 2,000 four-year accredited colleges and universities in the US, the name of the game is recruiting the best students. It is a highly competitive process often influenced by factors that are more subjective than objective and more emotional than logical. In this challenging environment, social media (in the form of blogs, podcasts, message boards, social networking, videos and wikis) has become an important new marketing tool.
