"Viral marketing
From the FP blog on 'viral marketing':
A new computer virus was identified last week that spreads via USB flash drives and other removable media on Windows PCs. This method of propagation is about as old as computers themselves. So what's the big deal? It's the content of the program that makes this particular virus so special.
NYT contemplates on When Computers Attack and Ivor Tossell criticizes the Duality of Wikipedia by saying "On one hand, it's indispensable; on the other, it's the ultimate resource on things that don't matter" So he says:
There was once an Englishman named John Locke, who had some interesting thoughts about political theory. There is also a character named John Locke on the TV show Lost.
I don't understand why this is really a problem. It looks like a very elitist approach. In a state of hyperreality the latter John Locke means much to us than the former and they do not need to be mutually exclusive. Besides traditional knowledge sources already prioritizes the former and we also need more about the latter and this can only be found in the new knowledge sources such as wikipedia...
