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Key insights

  • Big data: 72% of communicators believe this will change their profession, but only 21% of all organisations have implemented activities by now
  • Automation: few use the power of algorithms for adapting content
  • Strategic issues: longitudinal data over a decade (2007-2016)  indicate dramatic changes for communication management
  • Communication channels: face-to-face is more important than social media
  • Social media influencers: 43% use specific strategies to approach them
  • Competencies: gap between training offered and development needs

The report here

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