Five of the biggest online news publishers in the world are joining up to form asupercontinent. For advertising.
With The Pangaea Alliance, The Guardian, CNN International, Reuters, The Financial Times, and The Economist are creating an advertising network they hope can capture premium rates from brands. Specifically, Pangaea is designed to capitalize on the rise in programmatic buying, allowing advertisers to access 110 million unique readers — “global influencers” — across the collection of sites.
Most millennials don’t seek out news on social media, but the vast majority of them get news from social networks once they see it there, according to a report released today by the Media Insight Project, a collaboration between theAmerican Press Institute and the Associated Press-NORC Center for Public Affairs Research.
Tony Hall’s speech last week was full of invented threats. This was a denial of the imminent need for change: the BBC needs rivals and the UK needs more voices.
Flickr/strollerdos: BBC Television Centre, Panorama
Lis gave an immediate response to the speech here, on the BBC Media Show (4 March).
On 2 March Tony Hall gave a speech in the radio theatre of Broadcasting House in which he described the BBC as being at a crossroads. It was an odd description. It’s a time of change, certainly – when isn’t? – But is it a crossroads? What are these diametrically opposed paths which could be taken?
DUBLIN — On February 23, The Irish Times erected a metered paywall on its website, making it the first major daily Irish newspaper to do so.
— Eoghan Murphy (@MurphyEoghan) February 24, 2015
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